Nivea Responds To Controversial Ad

Nivea recently released an ad that basically labeled an African-American man with an afro as “un-civilized.” Now Nivea has responded and people still aren’t happy.

Here’s Nivea’s official statement taken from their Facebook page:

“Thank you for caring enough to give us your feedback about the recent ‘Re-civilized’ NIVEA FOR MEN ad. This ad was inappropriate and offensive. It was never our intention to offend anyone, and for this we are deeply sorry. This ad will never be used again. Diversity and equal opportunity are crucial values of our company.”


More From WPGC - 95.5

Joe Clair Morning Show
DMV Spotlight

Listen Live