Lil Wayne is ready for his digital close-up. The Grammy winning MC will be prominently featured on a new site BreadOverBed.com, which is being billed as a lifestyle destination curated by DJ Scoob Doo.
Scoob has directed Lil Wayne videos, including “Steady Mobbin’” and “I’m Single,” as well as DVDs featuring Weezy. While info is sketchy, there are reports that the video site will also feature exclusive footage of the Wayne in his everyday working environment.
“This Bread Over Bed thing is more like a lifestyle,” Scoob told MTV News, “it’s more like a way of life.”
Wayne has his own reasons of Bed Over Bed.
“There’s no quit, there’s no stopping, there’s no such thing as a break, and the best part about it is there’s no reason why — the reason is you,” the YMCMB frontman said in an interview in which he announced his involvement.
Lil Wayne’s enterprises are quickly expanding. Along with endorsement deals that include Mountain Dew and sneaker company Supra, last week Wayne announced a distribution deal with Macy’s department store for his apparel line Trukfit (“The Reason You Kill For It”).
–Keith Murphy, CBS Local