More than fifteen years after his death, Tupac‘s recording career is still alive. The slain rapper’s mother, Afeni Shakur, promises to make available his “entire body of work” with a new Estate management deal.
According to a statement released on February 13, Afeni Shakur signed a new deal with Jampol Artist Management, Inc. (JAM) to oversee Tupac’s Estate, which includes music, film, name and likeness, apparel, licensing and more.
“I believe it is our responsibility to make sure that Tupac’s entire body of work is made available for his fans,” said Afeni Shakur, in the statement. “My son left many incomplete pieces and even more unfinished ideas. Using the blueprints he gave us, I am committed to fulfilling this duty.”
Afeni did not announce any specific projects or what plan they have for completing his unfinished works. But the aim is to ensure that Tupac’s art lives well beyond the rapper’s years.
“Tupac was a legend in life and will be an icon forever,” said JAM CEO Jeff Jampol. “It’s our responsibility – and our privilege – to ensure that new generations of fans experience the power of Tupac’s music, his ideas and his storytelling.”
In April of 2012, Tupac’s hologram appeared at Coachella as part of Dr. Dre and Snoop Dogg‘s set. When he lit up the stage, he yelled, ” Whatup Coachella!” and went into his combative record, “Hail Mary.”
For fans who did not get a chance to see Tupac’s illuminated return, Dre didn’t rule out a second look at Hologram Tupac.
“This was done strictly for Coachella 2012, baby, just for you,” Dre said.
According to the latest deal with BAM, there will be plenty more Tupac for generations to come.
–Erik Parker, CBS Local