VIDEO FEATURE: Enter The Wu-Tang Clan’s Coachella Chamber

Ahead of the crew’s Coachella performance this weekend, delved into Wu lore for this episode of Essentials, tapping various members and experts to sound off. See above video.

“When I first saw the Wu-Tang Clan, I just saw stars,” Steve Rifkind recently told Rifkind had the same response to Wu as most fans but as the founder of Loud Records, he was able to peer into the future from his office desk. “I never felt anything like the energy in that room.”

It was 20 years ago when Rifkind was introduced to the Wu-Tang Clan. They crowded into his small office in New York City and took turns spitting thorny raps, transforming the four walls into a show of lyrical fireworks. Rifkind would go on to play a big role in launching the crew’s career.

“I will never forget that day,” Rifkind said of the moment that has become Wu-legend. “There were nine guys in a group that could spit their asses off. When I saw them I thought they could be as big as the Rolling Stones. I was proven correct, because 20 years later, they are performing at Coachella.”

Check out the full story on the Wu-legacy at and other video features from other Coachella headliners here.

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