The beverage brand is known for their edgy ad campaigns designed to capture the attention of a young market, may have went too far with their Tyler-helmed spots. The clips were singled out by viewers who claimed it had racist overtones and displayed an insensitivity to violence against women.
The storyline begins with Part 1 where a peculiar goat, voiced by Tyler, abuses a waitress who offers him a Mountain Dew. When he finally drinks the entire bottle, he continues to batter her while demanding more. In the second spot, the goat is pulled over while speeding in a car, presumably drunk off of too many Dews.
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