There’s a new ad campaign popping up in Chicago, a city with the highest teen pregnancy rate in the nation.
It shows “pregnant” boys with bloated bellies and sullen faces, with the tagline: “Unexpected? Most teen pregnancies are.”
Brian Richardson, a spokesman for the Chicago Department of Health, says the campaign is all about shock value.
“The point was to get people’s attention and get conversation started about teen pregnancy and teen births, and how they really affect a community.”
A similar shock campaign was used in Milwaukee in 2009, with a slightly different tagline: “It shouldn’t be any less disturbing when it’s a girl.”
Teen pregnancy in Chicago is down 33 percent, but the city still leads the nation.
What do you think? Disturbing or effective?
Take a look below…