Who Would Drop $100 on Nipsey Hussle’s Mixtape? Jay Z
Nipsey Hussle has drummed up publicity in merely launching “the world’s first $100 album.” The L.A. rapper set up a pop-up shop in L.A. where his mixtape, Crenshaw, was sold along with a line of related clothing to his fans. While many questioned who would in fact buy a mixtape for $100, it turns out the answer is: Jay Z.
Hova took to his website, Life+Times, to post a photo of his 100 copies of Crenshaw. Jay being Jay, he even sort of took credit for it, captioning the pic with his own #NewRules slogan (i.e., the new rules of the music biz circa 2013).