Diddy is on a press blitz for his new music TV channel “Revolt,” slated to debut Monday at 8 p.m.
He hit the airwaves on Hot 97 in New York City to discuss what it’s all about.
He says roughly 80 percent of the channel’s content will be music videos — but it will be presented in a different way than traditional music channels.
Diddy is reaching out to talented creatives who want to be a part of “Revolt TV.”
He is looking to work with as many driven and artistic young people as possible, especially those good with visuals.
Revolt TV will be on Channel 105 on Time Warner Cable (and 692 in HD).