Synergy Defined: Pitbull Partners with Playboy

By Courtney E. Smith

Pitbull will soon launch a new video for “Wild Wild Love” that was shot in the Playboy Mansion. It is, apparently, only the first of many collaborations to come between the Playboy brand and Pitbull.

In an announcement released by Playboy Enterprises today (March 24), the company revealed that they’ve “entered a strategic partnership” with the pop star, that is “designed as a creative cross-pollination between the worlds of Pitbull and Playboy, will feature a variety of content, experience, and product-related initiatives.”

It looks like we can expect potential Playboy integration into Pitbull’s tour, some Pitbull pit stops at the Playboy mansion and new content featuring Pitbull on the Playboy magazine and digital platforms. Hopefully that includes some Pitbull guest spots in the Playmate fold-outs. The options on this one for Mr. Worldwide go from titillating to blue to positively adult.

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