De La Soul are on a roll.
Last month the hip-hop pioneers raised over $100,000 on Kickstarter for a new album. Now they’ve just shared a new track, “God It,” featuring none other than Nas.
The track features jaunty, horn-driven production from G_Force. For their part, De La Soul and Nas both offer playful and lyrical verses about the rap game and their place in it.
Meditations on the changing face of the music industry abound: “When platinum sales becomes wood” is one metaphorical examination of the way in which the indsutry has changed since the first days of De La Soul.