According to NME, Rubin said that Yeezy was coming by his California recording studio that same day as the interview to start “looking at vocal ideas for things for the next album.”
Tomorrow at the Tribeca Film Festival’s Disruptive Innovation Awards, Kanye West and Rick Rubin will be given the Roland 808s award for their use of the 808 drum machine in hip-hop– and for an acceptance speech, the duo stars in a video that will be shown at the ceremony and hit the internet today (April 24).
In the latest installment of Kanye West’s guerilla marketing campaign for his upcoming album Yeezus (out next week), the rapper revealed a short snippet from the studio, which shows everyone what it’s really like working with esteemed producer Rick Rubin.
“I got this new strategy. It’s called no strategy. And I got this idea about how to sell more music. It’s called make better music,” West said,